Maybe I don’t need a website?
February 3, 2009
There probably are a few small business owners that just don’t need a website, but not many.
Let’s say that your company has all of the customers it needs, your phone never stops ringing, your customers like you and your work, and they keep coming back for more. In that situation, how would a website help? To answer this I must first point out that a website can provide advantages other than advertising.
It can be an on-line reference to pass on information that would otherwise take up your time on the telephone. The information could be your business hours, your next opening in the schedule, the scope of projects you’re willing to take on. Then when they call, they are ready to place an order.
The website can offer a gallery of completed projects. For example, if you’re a house painter you can show a few before and after pictures. Again this will save you the time it takes to go over that on the phone - and it’s visual.
In short, your site can be an inexpensive way to save time. But for most of us it becomes a business expander.
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